Discussions on the advancement of facial recognition software in marketing and customer engagement efforts by various innovation companies like Noahface, Fjord Bronwyn Van der Merwe and iOmnisicent.  The technology is often engaged for security purposes, such as detecting known criminals, left objects or anti-social behaviour but it can be used for various other applications also.

https://www.cmo.com.au/article/645776/what-should-know-about-facial-recognition-technology/